Lead Styles Notes

Sarah Garner
1 min readOct 13, 2020

- Need to stay up to date

- Inverted pyramid- order of our information when writing a story

  • Important info first

- Lead sentence/ paragraph are the same (most important info)

- Second paragraph- expand

- Then move onto body

  • Ending happens when you’ve given all info

- Lead- who, what, where, when, how

- Straight news lead- doesn’t have a lot of components, hard news

  • Just the facts, don’t embellish

-Summary lead- around 30 words, gist of story

- Blind lead- don’t need to use names

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